The Perfect Plumbing Price Book Playbook: Why Your Business Can’t Scale Without It

Episode 455 of Potty Talk broke it all down. The Million Dollar Plumber, Richard Behney, along with the lovely Laura, laid out the real, raw truth every plumbing business owner needs to hear: if you don’t have your own price book, you’re not running a business—you’re just owning your job.

And if you’re still winging your prices out of your “Rs,” then buckle up. This blog’s about to hit you where it hurts (and then show you how to fix it).

Why You Need a Price Book (Like, Yesterday)

Let’s be real. Most plumbing business owners start by “guesstimating” prices on the fly. Maybe it worked when it was just you and a truck. But if you want to scale—hell, if you want to stop getting calls from your techs every 10 minutes—you need a price book.

Richard’s Perfect Plumbing Price Book Playbook is the solution. Built from 40 years of in-the-trenches experience, it’s a blueprint for building a real business—one that runs without you having to babysit every job.

Here’s why your own price book is mission-critical:

1. Scalable Growth Starts Here

When you don’t have a price book, every decision has to go through you. Every call. Every invoice. Every emergency. And that means:

• You can’t scale.

• You can’t take a real vacation.

• You sure as heck can’t grow.

A price book ensures your team has everything they need to quote confidently and correctly, every time—without calling you from the job site. That’s real freedom. That’s leverage.

2. Common Service Delivery = Professionalism + Profit

Consistency builds trust. Without a price book, one customer gets charged $150 to replace a flapper. The next? $225. Same job, different price. You’ve just lost credibility—and probably that customer.

Set prices mean common service delivery. It also means you can implement sales-driving options—Good, Better, Best—that help customers choose what’s right for them (and help your bottom line).

Bonus: your techs don’t get to price based on their mood anymore.

3. Your Price Book Is Intellectual Property (Yes, That’s a Big Deal)

Most plumbers don’t realize this, but your price book isn’t just helpful—it’s valuable. As in, sell-your-business-for-millions valuable.

Your pricing structure, service descriptions, and bundled options aren’t just tools—they’re intellectual property. They’re part of what investors look for when acquiring a business. It’s your version of McDonald’s secret sauce.

So if you’re planning to build something that lasts—or even sell one day—your price book is a must-have asset.

What’s Inside Richard’s Price Book?

Richard’s playbook is packed with over 600 unique plumbing tasks and includes:

✅ Clear job descriptions
✅ Flat-rate task times
✅ Suggested tech pay rates
✅ Material costs
✅ Better & Best sales options
✅ MDP’s proprietary KPI: Hourly Value Index (HVI)
✅ Fully customizable structure for your market

It’s a complete system that doesn’t just make quoting easier—it builds a more profitable, scalable, and sellable business.

Want the Playbook for FREE?

Yeah, you read that right.

Normally, this price book retails for $10,000. But right now, you can find out how to get it for free by booking a call with one of MDP’s success coaches.

📞 Book a FREE Strategy Call Now

This Is Bigger Than Just Pricing

If you started your plumbing business for freedom, wealth, and legacy—you need to start thinking like a business owner. That starts with systems. And it starts with pricing.

You’re not just fixing leaks—you’re building a business. The price book is your playbook. Use it.

Book a FREE Strategy Call Now