In this episode of Potty Talk LIVE, host Richard Behney, The Million Dollar Plumber, reveals the single, game-changing shift every plumbing business owner can make to see immediate results. Sometimes, transformation doesn’t require an overhaul—just one powerful adjustment. Richard dives into this simple change, showing how it can streamline operations, boost customer satisfaction, and drive profit. Whether you’re just starting or looking to elevate your established business, this episode will give you the insight you need to make a meaningful impact right away. Tune in and discover how small, strategic changes can lead to massive growth for your plumbing business!
Subscribe
Apple | Stitcher | Castbox | Spotify | Google Podcasts
Resources
3 Golden Nuggets
- Simple is the Secret
- It Ain’t About Plumbing
- Burn The Plumber Uniform
Simple is the Secret
Success doesn’t have to be complicated. In fact, complexity often leads to chaos. Richard explains how keeping things simple is the key to creating a streamlined, efficient, and profitable plumbing business. Many business owners fall into the trap of “complexity creep,” adding too many services, roles, or processes that overwhelm their team and themselves. Instead, focus on what truly matters: serving your customers effectively, managing your operations efficiently, and delivering results consistently. Richard shares actionable tips to reduce complexity in your business while aligning it with the life you want to lead.
It Ain’t About Plumbing
One of the biggest mindset shifts you need to make as a plumbing business owner is understanding that your business isn’t about plumbing—it’s about people. Specifically, it’s about taking care of Mrs. Jones, your ideal customer. From the way your CSRs answer the phone to the content you post on social media, everything should be focused on building trust and providing an exceptional customer experience. Richard and Laura discuss why showcasing clean, professional trucks and smiling team members matters more than posting photos of clogged drains or torn-up yards. They also offer advice on how to stop thinking like a tradesman and start thinking like a CEO who delivers value through superior service.
Burn the Plumber Uniform
If you want to grow your plumbing business, you need to step out of the truck and into the office. Richard introduces the concept of “burning the plumber uniform” as a symbolic and practical way to embrace your role as a CEO. By physically letting go of your plumber identity, you make room to adopt the mindset of a leader and business owner. Laura emphasizes the importance of dressing the part—whether that’s khakis and a polo or something else that sets you apart from your technicians. This shift is crucial not only for your personal growth but also for how your team perceives and respects your leadership.
Richard’s Call to Action
Need a little more help? Why not join the Million Dollar Plumber Success Academy and learn everything you need to know to grow your plumbing business and have a life too–all from the comfort of your home!
