Are you finding it challenging to establish your brand’s presence on social media platforms? You’re not alone. Join Richard and The Lovely Laura as they dive into the common struggles faced by plumbing businesses trying to build their brand identity online. Whether you’re just starting out or a veteran, this Potty Talk episode is power-packed with actionable insights to help you unlock the full potential of social media for your brand. Potty Talk #422
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3 Golden Nuggets
- Be Platform Aware
- Be Company Minded
- Be A Fan
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SHOW NOTES
Let’s talk about something super important for your business: social media. It’s not just for sharing cat videos or vacation photos anymore.
Social media can actually help you grow your plumbing business and get more leads.
But before you start posting away, let’s go over some easy do’s and don’ts to make sure you’re doing it right.
Know Where Your Customers Are
First things first, you need to know where your customers hang out online.
Are they scrolling through Facebook, double-tapping on Instagram, or tweeting up a storm on Twitter?
By understanding which platforms your target audience prefers, you can focus your efforts where they’ll have the most impact.
For example, if your customers are mostly on Facebook, that’s where you’ll want to concentrate your social media efforts. Knowing your audience’s preferred platforms will ensure you’re reaching them where they’re most active.
Post Things Your Customers Care About
When it comes to social media content, it’s all about catering to your audience’s interests.
Instead of bombarding them with technical plumbing pictures or grimy torn-up lawns, focus on posting content that resonates with them.
Share heartwarming stories, helpful tips, or even adorable pictures featuring pets or kids. People love engaging with feel-good content, and by providing it, you’ll keep your audience coming back for more.
Remember, the goal is to build a connection with your customers, not overwhelm them with irrelevant or unappealing posts.
Be a Community Cheerleader
Here’s a secret weapon for social media success: community engagement.
Use your social media platforms to shine a spotlight on other local businesses and organizations. Share posts from nearby coffee shops, restaurants, or hardware stores.
By showcasing the awesome businesses in your community, you’ll not only support your fellow entrepreneurs but also strengthen your ties within the local area.
Plus, when you show love to other businesses, they’re more likely to return the favor and help spread the word about your plumbing services.
It’s a win-win situation that can lead to valuable connections and increased visibility for your business.
So there you have it, folks—three simple yet powerful tips for mastering social media and growing your plumbing business.
By knowing where your customers are, posting engaging content, and being a community cheerleader, you’ll be well on your way to attracting more customers and taking your business to new heights.
So what are you waiting for? Get out there and start rocking social media like a pro!
Richard’s Call to Action
Need a little more help? Why not join the Million Dollar Plumber Success Academy and learn everything you need to know to grow your plumbing business and have a life too–all from the comfort of your home!
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