Richard spent 30 years in the plumbing business. He has done it all, seen it all, and heard it all. At the end of the day, you need to equip yourself with the simple things that are going to make your business more money right now! There is no secret to making more money, it’s all about the simple little things. This is episode 4 of the 5-part series “5 simple things that you can do right now to make more money for your plumbing business.”
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Resources
3 Golden Nuggets
- Give The Customer Control
- Provide Price Perspective
- Stay In The Lane
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Show Notes
Give the Customer Control
If all that you are doing is “Broke Fixes” you are losing money for your plumbing business. When we present our customers with options, it empowers them and gives them the ability to make a decision. When they called you they were feeling out of control, but when you offer them options it makes them more comfortable when we offer a good, better, and best option. A comfortable customer is a buying customer. It also gives the customer something to say no to.
Provide Price Perspective
We experience price perspective in most parts of our lives. An example of this is when shopping for a new TV. The automotive industry and real estate industries do this all of the time. They always show you the product that is over your budget so when they show you less, you will be in agreement. Price perspective will increase your average ticket and increase your customer satisfaction.
Stay In the Lane
You don’t need sales techniques in order to make more money for your plumbing business. 1/10 guys will be natural salesmen so don’t waste your time giving your guys sales tactics that don’t work. Implement a Good, Better, Best, System that engages your clients and creates an environment that your employees can strive in.
Richard’s Call to Action
If you want to learn more about numbers that matter and how to best run your plumbing business, why not schedule a free 30-min strategy call with us? Let’s talk about your goals and where you want to be this time next year, and we’ll help you create a path to make that happen. Schedule your free strategy call here today!
