3 Proven Ways to Get More Plumbing Customers in 2025

Plumbing Pros—if you don’t have enough calls coming in consistently, this Potty Talk episode is for you. In this episode, we laid out three proven, practical, and powerful strategies that will get your phone buzzing (not just ringing) in 2025.

No fluff. No gimmicks. Just what works—because in today’s world, marketing your plumbing business right is the difference between feast and famine.

Let’s dig into it.

1. Be #1 on Google—or You’re Nowhere

If your plumbing business doesn’t show up when someone searches “plumber near me,” you’re invisible. Period. In today’s digital-first world, being on the front page of Google isn’t optional—it’s critical.

Here’s how you win:

• Google Local Services Ads (LSAs) – These green-check listings are gold. They’re cost-effective, top of the page, and perfect for plumbers.

• Google My Business (aka Maps) – It’s free and powerful, but only if you work it. That means regular photo uploads, reviews, and updates.

• Pay-per-click (PPC) – Works in some markets, not in others. Don’t throw money at it blindly—get expert advice first.

• SEO? Not so much. Organic search used to matter more. Now? Customers rarely scroll down that far. Focus your money where it counts—LSAs and Maps.

“If you’re not here [on Google], you’re nowhere.”

You don’t need to spend a fortune. You just need to show up where your customers are looking—and that’s on their phones, searching right now for someone to help them.

2. Turn Happy Customers Into Your Marketing Team

Five-star reviews are more powerful than five thousand-dollar ad budgets.

These days, word-of-mouth happens online. That means your reviews are your new marketing engine—and happy customers are your sales team.

Here’s what to do:

• Systemize your reviews – Don’t leave it to chance. Set up a follow-up process to ask every happy customer for a review.

• Respond to all reviews – Especially the bad ones. Be calm, professional, and future-focused. You’re not saving that one customer—you’re impressing future ones.

• Don’t chase perfection – A 4.7-star average is more trustworthy than a perfect 5.0. Real is better than flawless.

“A five-star review is more powerful than 500 ads.”

And remember: reviews don’t happen by luck. They happen by design. So build the system, and your customers will do the marketing for you.

3. Stand Out From the Crowd

Let’s be real: most plumbing businesses all look the same. White vans. Generic names. Boring logos. No personality.

If you want to win, you have to stand out.

Start with your brand:

• Get a name that people remember. (Not just your initials or “ABC Plumbing.”)

• Wrap your trucks. Make them rolling billboards.

• Elevate your uniforms. Show pride and professionalism.

“Branding is just a fancy word for stereotyping. You choose the stereotype.”

Need proof? Companies like Early Bird Plumbing, Big Sky Plumbing, and Daffodil Plumbing are dominating in their markets—not because of fancy tech, but because their branding sticks.

And don’t forget your character:

• Hold the door at the gas station.

• Smile. Say hi.

• Pay for someone’s coffee in the drive-thru.

Yes, that’s marketing.

In a world where everything is automated and transactional, being human is your biggest differentiator.

Bonus: Want to Talk Strategy?

If you’re serious about making 2025 your best year yet, let’s make it happen.

Book a free strategy call with my team
We’ll help you get clear on exactly what to do next—whether you’re trying to get more calls, hire techs, or build systems that scale.

And don’t forget—our free Million Dollar Plumber Skool community is loaded with tools, training, and support from other real plumbing business owners (not your competition).

No more excuses. No more guesswork.
Just proven tools and clear guidance to help you plumb like a champion.