This Independence Day weekend, it’s time to declare your freedom—not just as a citizen, but as a business owner! In this special episode of Potty Talk, Richard Behney dives into the systems, tools, and strategies you need to break free from the daily grind of your plumbing business. Learn how to build a business that doesn’t rely on you 24/7, so you can enjoy more time with your family, pursue your passions, and grow with confidence. If you’re ready to achieve true business independence, this episode is a must-listen. Let’s celebrate freedom by taking the first step toward building the plumbing business (and life) you’ve always dreamed of!
Subscribe
Apple | Stitcher | Castbox | Spotify | Google Podcasts
Resources
How to Achieve Business Freedom in Your Plumbing Business
Hey, plumbing pro—let’s talk about the real reason you started your business.
You wanted freedom.
More control over your schedule. More time with your family. Less stress and more life.
But let me guess…
You’re still on the phone 24/7, stuck in the truck, and can’t take a long weekend without everything falling apart.
This episode of Potty Talk is your wake-up call—and your roadmap out.
We’re sharing 3 powerful truths about business freedom that most plumbing pros never hear… and how to build a company that runs without you.
Freedom Truth #1: Freedom Isn’t a Feeling—It’s a System
Let’s cut to it:
Most guys don’t own a business. They own a job.
They’re answering every call, running every service, chasing callbacks—and wearing every hat.
That’s not freedom. That’s just captivity with a business card.
True freedom doesn’t come from doing more—it comes from building systems that do the work for you.
How to Apply It:
-
Fire yourself from $25/hour tasks.
-
Build systems for pricing, scheduling, sales, and hiring.
-
Start with your price book and a solid dispatch workflow—then scale from there.
Systems aren’t fancy—they’re freedom on autopilot.
Freedom Truth #2: You Can’t Scale If You Can’t Let Go
If your business falls apart when you take a weekend off, you’re not scaling—you’re surviving.
The truth? You are the bottleneck.
Delegating isn’t dropping standards. It’s raising expectations by empowering your team.
How to Apply It:
-
Start stepping back so your team can step up.
-
Challenge yourself to take a 3-day weekend. See what breaks—and fix those breaks with systems.
-
Use a playbook, like your price book and FieldPulse, so every tech runs the same game plan.
Letting go isn’t losing control—it’s gaining real control through predictability.
Freedom Truth #3: You’re Not Chasing Money—You’re Chasing Margin
Most plumbing pros say they want more money. But what they really want is margin.
Margin to hit your kid’s ballgame without answering dispatch calls from the bleachers.
Margin to date your wife without worrying about callbacks.
Margin to breathe.
How to Apply It:
-
Use a flat-rate pricing system that bakes in profit.
-
Schedule everything, from recruiting to date night.
-
Hire out tasks like lawn care, oil changes, and house cleaning—so you can focus on leading, not doing.
Margin creates peace. And peace is the real prize of business ownership.
Ready to Declare Your Independence?
You didn’t start your plumbing business to be overworked and overwhelmed.
You started it to be free.
We’ve coached hundreds of plumbing business owners to build the systems that unlock true business freedom—and we can help you do the same.
Here’s What to Do Next:
👉 Grab the FREE 4 Systems of Business Freedom Checklist – It’s the exact structure you need to step back and scale up.
👉 Book a Call with My Team – We’ll look at your current brand and show you exactly how to fix it.
👉 Join my FREE Skool Community – Get inside access to branding strategies, trainings, and a community of serious plumbing pros.


