Want more phone calls for your plumbing business? This episode breaks down how OKLocal is helping plumbers rank on voice search platforms like Siri, Alexa, and Google Assistant—and turn that visibility into real local leads. We sit down with the team from OKLocal to reveal how their smart tool: Gets your plumbing business listed across 300+ directories Ranks you on 5 major voice-search platforms Monitors and optimizes your listings to keep the calls coming If you’re tired of being invisible online and ready to dominate your local market, this episode is for you.

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How Plumbers Are Getting More Calls with OKLocal

Hey, plumbing pro—let’s be honest:

Is your phone quieter than it should be?

You’re out there working hard, but the calls aren’t coming in like they used to. You’ve got the skills, the trucks, the tools… so why aren’t the customers calling?

Here’s the wake-up call:

The plumbing businesses that show up online—on Google, Siri, Alexa, and everywhere else—are the ones getting the jobs. Period.

This episode of Potty Talk is your step-by-step playbook for dominating local search, ranking in voice search (yes, that “Hey Siri” stuff matters), and turning online visibility into real, high-paying customers.

We’re breaking down 3 powerful truths about local SEO that every plumbing pro needs to know.

Truth #1: Your Google Profile Is Your New Storefront

Forget the old-school phone book. Your Google Business Profile is the phone book now.

When someone searches “plumber near me,” they’re not digging through 10 pages of results. They’re clicking the first three names in that local map pack—and if you’re not there, you’re invisible.

Why This Matters:

Over 75% of local service searches happen on mobile or voice (Siri, Alexa, Google Assistant).
Those platforms rely on your Google profile and directory listings to decide who to show first.

How to Apply It:

Claim or update your Google Business Profile (GBP).
Add new photos every 4–6 weeks (clean trucks, happy techs, before-and-after shots).
Keep your info consistent—address, phone, name—across every directory. Even small differences (“Street” vs. “St.”) confuse search engines and cost you calls.

Your Google profile is your front door. Make it clean, current, and inviting.

Truth #2: Voice Search Is Here—and It’s Changing the Game

Customers aren’t just typing anymore. They’re talking:
“Hey Siri, who’s the best plumber near me?”
“Alexa, I need an emergency plumber in Dallas.”

If you’re not optimized for voice search, you’re already behind.

Why This Matters:

Over half of consumers now use voice search regularly.
AI assistants (Siri, Alexa, Google) favor businesses with consistent directory listings and relevant FAQ-style content.

How to Apply It:

Add an FAQ section to your site with real, customer-style questions (“How do I winterize my pipes in Denton, TX?”).
List your business on every major directory—even ones you don’t love (yes, Angie’s List still counts for SEO).
Get reviews that mention location + service (e.g., “They fixed my water heater in Plano”).

Voice search is the new phone book. Get ahead now, or get left behind.

Truth #3: Reviews Are Your Ranking Rocket Fuel

A competitor might have 500 reviews—but here’s the secret: Google cares more about fresh reviews than sheer volume.

Why This Matters:

Consistent, new reviews signal that you’re active and trusted.
Reviews with keywords (service type + location) validate your business to search algorithms.

How to Apply It:

Ask every happy customer for a review—right after the job.
Coach them to mention the service and city (“Thanks for unclogging our kitchen sink in Denton!”).
Aim for 3–4 reviews per month, not 50 at once.

This isn’t just about stars—it’s about signaling relevance and trust to both Google and your customers.

Ready to Own Your Local Market?

You don’t need a huge ad budget or a massive marketing team. You need:

A strong Google Business Profile
Consistent directory listings
Fresh, keyword-rich reviews

We’ve partnered with OK Local—the local search experts—to help plumbing businesses like yours show up in over 300 directories, rank on voice search platforms, and dominate their zip codes.