Want to know the secret to getting customers to call you back and rave about your business? It’s all about building emotional connections. In this episode, Richard welcomes Caleb Baitz from To Your Success to talk about the power of relationship marketing. Learn why sending a simple cookie can turn a one-time customer into a lifelong advocate for your plumbing business. Plus, discover how to systemize your customer appreciation so you can scale without losing that personal touch. Don’t miss this game-changing conversation!

🚀 Want to systemize customer appreciation? Visit milliondollarplumber.com/cookie

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How Automated Customer Gifting is Transforming Plumbing Businesses

When you think about growing your plumbing business, what comes to mind?

  • Running Google ads? ✅
  • Sending out mailers? ✅
  • Knocking on doors? ✅

Yeah, all of that helps bring in new customers, but what about the ones you already have? Keeping customers is just as—if not more—important than getting them in the first place.

And here’s the hard truth: It ain’t about plumbing.

Customers Don’t Remember the Work—They Remember the Experience

In Episode 452 of Potty Talk, I sat down with Caleb Baitz from To Your Success to talk about something most plumbing business owners overlook: customer appreciation.

Because at the end of the day, your customers expect you to do a good job. That’s the bare minimum. But what they really remember is how you made them feel.

Why Customer Experience = More Profits

Let’s be real—nobody wakes up in the morning excited to call a plumber. By the time Mrs. Jones picks up the phone, she’s already stressed. Maybe her water heater just blew up, or her toilet’s overflowing.

Her experience with your company starts the second she dials your number.

Did your CSR answer with a smile in their voice?
Did your tech show up on time and in a clean uniform?
Did you take the time to explain the repair in simple terms?

Every single interaction with your business builds trust or breaks it.

And when a customer trusts you, they don’t just call you back… they tell everyone they know about you.

How to Turn a One-Time Customer Into a Lifelong Fan

Caleb and his team at To Your Success understand the power of relationship marketing. And guess what? It doesn’t take much.

A simple thank-you gift can be the difference between a customer who forgets about you and one who sings your praises to their friends and family.

And it’s not just any thank-you gift. It’s cookies. 🍪🔥

Think about it—when’s the last time you got home to a surprise gift on your doorstep? Feels good, right? Now imagine your customers having that same feeling… with your company’s name attached to it.

But How Do You Systemize It?

You might be thinking, Richard, this sounds great, but I don’t have time to be baking cookies for customers all day!

That’s the beauty of To Your Success—they handle everything for you. Their system connects with software like ServiceTitan and FieldPulse, so when a job is completed, a freshly baked, branded cookie package is sent automatically to your customer.

No extra work for you.
No hassle.
Just happy customers who remember your business.

The ROI of Customer Appreciation

Now, you might be wondering, does this really make a difference?

100% YES.

Think about it—when your customer gets those cookies, what do they do?

They tell their family. 📢
They post about it on Facebook. 📸
They write you a glowing five-star review. ⭐⭐⭐⭐⭐

And the next time they need a plumber? They’re not calling the other guy. They’re calling YOU.

Stop Thinking Transactionally—Start Thinking Experientially

At the end of the day, you’re not just a plumbing business. You’re a relationship business.

People don’t remember the work—they remember the feeling.

And when you create a memorable experience, you’re not just getting a customer for today… you’re building a business that lasts.

Want to start standing out from the competition?

👉 Check out To Your Success and start turning customers into raving fans!

And if you’re ready to build a plumbing business that’s self-sustaining, highly profitable, and doesn’t run you into the ground, let’s talk. Schedule your FREE strategy call here.

🚀 Remember, it ain’t about plumbing. It’s about the experience. Make it unforgettable.

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