He Tripled His Rates & Thrives!

From $125 to $350/hr

In this episode, Matthew Werner shares the transformative journey of his plumbing business, where he successfully increased his hourly rate from $125 to $350. Matthew discusses the initial fears and uncertainties that came with charging a higher rate, but also the incredible results that followed. By focusing on delivering value and professionalism, Matthew attracted customers who were not only willing to pay more but were also thrilled with the service they received. His story highlights the importance of knowing your worth and setting prices that reflect the quality of your work.

The Power of HHR

Matthew dives into the concept of the Honest Hourly Rate (HHR), a key principle taught in the Success Academy. He explains how understanding and applying HHR was a game-changer for his business. By accurately calculating all business costs and charging accordingly, Matthew was able to cover his expenses, invest in his business, and still make a profit. This approach allowed him to elevate his service level, offering things like a clean, branded vehicle and excellent customer service, which set him apart from competitors.

Overcoming the Scarcity Mindset

A significant turning point in Matthew’s journey was shifting away from a scarcity mindset, a common issue among tradespeople. Influenced by the book “The Science of Getting Rich,” Matthew began to view the market as abundant, where success isn’t about taking from others but creating value for everyone involved. This mindset shift empowered him to take bold steps in his business, such as raising his rates and investing in branding, knowing that these actions would attract the right customers and lead to sustainable growth.