Still buying into the myth that there just aren’t enough good customers out there? That’s the biggest lie in plumbing—and it’s keeping too many pros stuck, broke, and burnt out.

In this episode, we’re busting that myth wide open and showing you why the right customers aren’t calling—not because they’re not out there, but because you’re not showing up for them the right way.

If you want a schedule full of high-paying, same-day-paying customers who actually value your work… hit play.

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The Real Reason You’re Not Fully Booked

Today we’re busting one of the biggest myths in the trades:

“There just aren’t enough good customers out there.”

Let’s be clear—that’s broke-guy thinking.
The truth? There are plenty of amazing customers out there…
You’re just not showing up in front of them—or worse, you’re actively repelling them.

But not anymore.
Today, I’m handing you the playbook to start filling your schedule with the right people, right now.

Plumb for the Right Customers

It’s not a customer shortage… it’s a quality problem.

Most guys are out there fishing in the wrong pond… with the wrong bait.
You don’t need some customers—you need lots of the right ones.

Here’s what that looks like:

✅ They value quality over economy
✅ They pay today (not net-30)
✅ They care about time and professionalism
✅ They want it done right, not just cheap

These aren’t “Craigslist shoppers.” These are homeowners who want peace of mind and are happy to pay for it.

Stop chasing whales (GCs and builders who want everything for nothing) and start building a steady stream of ideal, profitable customers. That’s your cashflow. And cashflow—not cash—is king.

Attract the Right Customers

Your ideal customers are out there.
But they can’t hire you if they don’t know you exist.

Branding is your invitation.
It’s not just your logo. It’s the entire vibe—your trucks, your uniforms, your tone, your online presence.

If you don’t look like a pro, they won’t treat you like one.

💡 Google is the Yellow Pages of today.

If your GMB listing isn’t dialed in, if your reviews stink, if you’re not showing up on the map… you don’t exist.

Want to grow? Paid visibility—Google Ads, LSAs—puts you at the top right now. Just make sure you’ve got a system to filter and close the right leads. That’s how you win.

Schedule for Today

Here’s what most plumbers don’t realize:
When surveyed, residential customers said the #1 thing they cared about wasn’t price—it was whether the plumber could come today.

So stop booking tomorrow. Start scheduling every call for today.

How?

Triage Every Call – Emergencies get priority. High-ticket calls move to the front. Tire-kickers get handled appropriately.
Communicate Like a Pro – Let Mrs. Jones know where she stands.
Adjust and Review Daily – Tighten up the schedule every night. That’s how CEOs run shop—not by wingin’ it, but by winning it.

To build a real, profitable plumbing business, you’ve got to get laser-focused on three things: serving the right customers, showing up like a pro, and running your schedule with precision. The right customers value quality, pay at the time of service, and want it done today—not tomorrow. But they can’t hire you if they can’t find you, which means your brand, Google presence, and paid visibility need to be dialed in. And once the calls come in, every single one needs to be triaged, scheduled, and managed like your bottom line depends on it—because it does. This isn’t guesswork—it’s the playbook for running a business that serves you.

Here’s What to Do Next:

👉 Join My FREE Skool Group – Get training, resources, and connect with other plumbing pros who are scaling their businesses. Click here to join.

👉 Book a Free Strategy Call – Stop guessing. Let’s map out your pricing, hiring, and marketing so you can get out of the truck and grow a business that works without you. Book your call here.