Too many guys are still believing the lie that customers won’t pay higher prices. Listen—if someone’s calling a plumber, they’re already sold. Nobody wakes up hoping to drop cash on plumbing, but when they need it, they need it now.
You’re not selling copper or PVC—you’re selling today. You’re selling their time, their peace of mind, their life back. And if you show up looking like a garage sale, don’t expect to get paid like Nordstrom. Give options. Give price perspective. Make it easy to buy. Stop apologizing for charging what the job is worth and start acting like a real business.
This episode breaks down how to shift your mindset, present your value, and get paid today—because broke pricing is a choice.
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Customers WILL Pay Your Price — If You Stop Selling Plumbing
“Customers won’t pay that…”
You’ve heard it. You’ve maybe even said it. Hell, maybe you believe it.
Well, I’m here to tell you—that lie is costing you money. It’s the single biggest myth holding too many good plumbers hostage in their own business.
Welcome to episode 481 of Potty Talk, where we rip the lid off the lies that keep you broke and stuck in the truck—and replace them with real-world strategies that get you paid.
Today, we’re busting the myth that customers won’t pay your price.
Spoiler alert: they will.
If—and only if—you show up, step up, and present your value like a business that’s worth paying for.
1. Callers Are Already Sold
No one wakes up excited to call a plumber. Nobody’s lying in bed thinking, “Man, I hope I get to spend a few hundred bucks on a busted toilet today.”
But when they do call? They’re already halfway there. They’ve got a problem, and they’ve admitted it by picking up the phone.
Let me say it plain: If they called you, they’re already sold.
Your only job? Book the call—for TODAY.
Not tomorrow. Not next week. Today.
Because the #1 thing they care about isn’t price… it’s time.
2. You’re NOT Selling Plumbing
You are not selling copper, PVC, or labor. You are selling today.
You’re selling peace of mind. Relief. The ability to flush, shower, sleep, go to work—without a puddle under the sink or sewage backing up in the basement.
Plumbing is just the tool. What they’re really paying for is to get their day—and their life—back.
So stop talking tech specs and start painting the picture:
“Here’s what life looks like after I fix this.”
Less stress. No mess. Confidence it’s done right.
That’s the sale. That’s the value. That’s the price they’ll gladly pay.
3. Provide a Common Buying Experience
Let’s talk about how people buy.
People judge a book by its cover. If you roll up looking like a garage sale—beat-up van, stained shirt, no logo—they’re already expecting a bargain-bin price.
You want to charge premium? Then act, look, and present like a premium brand.
That means:
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Options: Always offer “Good / Better / Best” tiers. Give them a choice—and the power to say no. That’s what builds trust.
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Price Perspective: Show the spread. When your top tier is high enough, the middle looks like a steal. That’s not sneaky—it’s psychology.
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Collect NOW: When they commit, close it. Don’t drag it out. They feel good when it’s done and dusted. Money follows clarity.
Here’s What to Do Next:
👉 Join My FREE Skool Group – Get training, resources, and connect with other plumbing pros who are scaling their businesses. Click here to join.
👉 Book a Free Strategy Call – Stop guessing. Let’s map out your pricing, hiring, and marketing so you can get out of the truck and grow a business that works without you. Book your call here.
