In this insightful Potty Talk episode Richard and Laura discuss and share the truth, tech, and tips to market your plumbing business. #417
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3 Golden Nuggets
- Be Where Customers Search
- Be Where Customers Scroll
- Be Where Customers Live
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SHOW NOTES
In the competitive world of plumbing, it’s not enough to be the best wrench-wielder on the block. Even if you possess Jedi-level plumbing mastery, customers won’t magically appear at your doorstep. That’s where marketing comes in; the secret hero of plumbing business growth.
Ready to build a thriving plumbing empire? Here are 5 marketing tips that’ll have your business flowing with success!
- Marketing: The Growth Engine You Can’t Ignore
In today’s digital landscape, marketing is the lifeblood of any business. And that includes plumbing businesses.
Whether you’re a seasoned veteran or a fresh face in the industry, neglecting marketing means missing out on potential customers and limiting your growth.
So, embrace marketing wholeheartedly! It’s not just about fancy ads, it’s about building awareness, trust, and ultimately, a profitable and thriving plumbing business.
- Every Interaction is a Marketing Moment
Think marketing only happens with glossy brochures and catchy slogans? Think again!
From the moment you answer the phone with a friendly “hello” to the way you address customers on-site, every interaction is a marketing opportunity.
Remember, you’re the ambassador of your plumbing business, 24/7.
So, wear your professionalism like a well-fitting uniform, be courteous and efficient, and leave a lasting impression.
Your plumbing business will thank you!
- Dominate the Digital Domain: Claim Your Google My Business Throne
In the age of Google searches, being visible online is your biggest key to growth.
That’s why claiming your FREE Google My Business listing is a non-negotiable step.
It allows you to appear in local searches, showcase your services, and connect with potential customers who are actively searching for a plumber.
Don’t miss out on this free digital billboard – claim your throne today!
- Master the Art of Social Media: Where Customers Scroll and Engage
Let’s face it, social media isn’t just for cat videos and vacation selfies.
It’s a powerful platform for connecting with potential customers, building brand awareness, and showcasing your expertise.
Be active on relevant platforms and share valuable content that your community would like to see. Like pictures of your squeaky clean vans or your smiling techs in sharp uniforms with happy customers.
You could also build trust through engagement with comments and questions. Social media is a very powerful tool, so even if it doesn’t bring you a tonne of customers, it’s still a great carbon footprint to leave of your plumbing business.
And, tagging happy customers in their testimonials on your social platforms will definitely add to the likability of your plumbing business, and is a sure way to get your customers to call you again!
Just remember, social media is a two-way street, so don’t be afraid to show your personality and build relationships!
- Be a Part of Your Community: Build Trust and Grow Locally
Lastly, get involved in your community!
Sponsor local events, support other local businesses, and volunteer your skills.
Not only is this good for your community, but it also shows potential customers that you’re more than just a service provider – you’re a trusted neighbor who cares.
Remember, people buy from those they know, like, and trust.
Instead of just being the local plumbing business owner, you need to become the local community cheerleader. This helps you foster trust AND build connections with other businesses whom you can partner with in the future.
So, being a positive presence in your community goes a long way in building those connections.
Bonus Tip: Consistency is Key!
Marketing isn’t a one-time thing – it’s a marathon, not a sprint.
Be consistent with your efforts, whether it’s posting regularly on social media, responding promptly to inquiries, or participating in community events. By showing up consistently, you’ll stay top-of-mind and create a positive image that attracts new customers and keeps existing ones returning for more.
So, unleash your inner marketing maestro, plumbing pros!
By implementing these tips and staying consistent, you’ll watch your plumbing business flourish.
Remember, marketing is your investment in growth, and the return on that investment can be truly pipe-tastic!
Richard’s Call to Action
Need a little more help? Why not join the Million Dollar Plumber Success Academy and learn everything you need to know to grow your plumbing business and have a life too–all from the comfort of your home!
